dlc launch corporate website and hires digital agency Cyber-Duck
Award winning digital agency, Cyber-Duck today launched a new corporate website for dlc (www.dlcuk.com), one of the UK’s largest independently owned debt collection agencies, serving blue chip customers across a range of verticals from healthcare to banking & finance, insurance and telecoms. The new website showcases dlc’s solutions for large enterprises, such as outsourced collections and tracing services, which will also be promoted by Cyber-Duck using specialist B2B search marketing techniques.
We sought out the User-Experience (UX) design expertise of Cyber-Duck because we needed to revamp and modernise our online presence. To properly represent our company, we needed an industry leading website that is easy to navigate and is visually appealing. The website needed to have clear messages for corporate prospects so that they can see at a glance that dlc is the number one debt recovery company in the UK, and easily get in touch with us.
Cyber-Duck produced the website using their ISO accredited User-Centred Design Methodology, ensuring that visitor usability was the top priority throughout the production process.
dlc have signed a marketing retainer with Cyber-Duck, to help with the search marketing challenges we face in targeting FTSE 250 type companies with solutions such as our Outsourced Collections and Tracing services.
dlc’s New Business Manager, Mark Whale, said “Cyber-Duck have done a sterling job in producing a first class corporate website for us. The challenge in search marketing is that the keywords our prospects use are very similar to those used by consumers and SMEs, so we were keen to get the expert support of an agency like Cyber-Duck to drive more targeted, enterprise traffic to our new site.”
Cyber-Duck’s MD, Danny Bluestone, said “The new dlc website was designed to increase conversions from users to leads. We’re thrilled to be working with dlc on an ongoing basis, and will be utilising specialist B2B search marketing techniques to reduce irrelevant traffic from consumer clicks and drive the traffic to the site that is likely to convert.”
Cyber-Duck are now also working with dlc on a new consumer website, to help more customers’ to be able to manage their accounts online. This will provide customers with a greater range of self service options and offer greater flexibility to the management of customer relationships.